Case Studies

Case Studies

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Elevating Eyewear: A Deep Dive into Lenskart’s Innovative Strategy

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Lenskart stands as a premier online eyewear emporium, boasting an extensive array of eyewear products within its virtual aisles. The store’s repertoire encompasses a diverse assemblage of eyewear brands, underpinned by a robust marketing framework. In this blog, we will delve into an exhaustive case study of the brand, dissecting its website, product spectrum, and […]

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Unveiling the Unstoppable Journey of Chai Sutta Bar: A Tale of Resilience and Triumph

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Hailing from a quintessential Indian middle-class family, the journey of Anubhav Dubey and Anand Nayak took an unforeseen turn from the trajectory of competitive exams to the realm of entrepreneurship with their brainchild, Chai Sutta Bar. Much like any average middle-class household, the parents of Anubhav and Anand steered their aspirations towards fields like CA,

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Zudio’s Resilient Triumph: Unveiling the Inspiring Journey to Fashion Dominance

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In the vast arena of the fashion industry, where competition is fierce and success seems reserved for the elite, emerges a story that defies the odds. The story of Zudio, a new entrant that not only entered the ring but swiftly rose to the top echelons of the fashion industry, is a testament to innovation,

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